Our Shirts Aren’t Meant for the Cold, and That’s the Point

Let’s get one thing straight. Enjoy the Vu gear wasn’t built for winter.
It wasn’t made for icy winds, snowflakes, or scraping frost off your windshield at 7 a.m.

Our shirts are made for sunshine for those days when the sun is out, the sky is blue, and you just want to be outside.

We’re built for the heat, not the chill

Enjoy the Vu UPF 50+ apparel is designed to protect you from the real danger, UV rays. Every long sleeve we make keeps your skin safe while staying lightweight, breathable, and cool.

That means:

No heavy insulation.

No fleece lining.

No “winter mode.”

When the cold rolls in, we’re layering up just like you; or counting the days until the next round of golf, hike, or beach day.

Why We Stick to Sunwear:

Because sun safety doesn’t go out of season but our shirts are made to breathe, not to block the chill. We want you comfortable under the sun, not sweating under layers that feel like a sauna.

We design gear that keeps you cool, covered, and confident so when the sun’s out, you’re out too.

So, What About Winter?

Sure, you can wear your ETV gear as a base layer under a jacket if you really want to rep the brand year-round (we wouldn’t blame you).

When it’s cold, we say:
Layer up, stay warm, and dream about that first perfect tee time, beach day, or sunny patio in spring.

Our shirts aren’t made for the cold, because they’re made for the best parts of the year the ones spent outside, soaking up every view.

So hang tight, sunshine lovers. Warmer days are coming.