UPF 50+

The Importance of UPF 50+ in Our Clothing

When it comes to protecting your skin from the sun’s harmful rays, not all fabrics are created equal. That’s why we offer a premium collection of clothing with UPF 50+, the highest rating for ultraviolet protection factor. But what exactly does this mean, and why should you care? Let’s dive into the importance of UPF 50+ and how it can benefit your health and outdoor experiences.

Third Party Lab Tested

Every article of clothing we release is third party lab tested using the AATCC 183-2010 (American Standard) test. We truly believe that testing to ensure UPF 50+ will create peace of mind, especially in those who have been touched by skin cancer.

What is UPF 50+?

UPF stands for Ultraviolet Protection Factor. It measures how effectively a fabric shields your skin from harmful UV rays, both UVA and UVB. The higher the UPF rating, the more protection it offers. UPF 50+ is the gold standard in sun protection, meaning the fabric blocks at least 98% of UV rays. This level of protection ensures that your skin stays safe, even during extended outdoor activities.

Why Choose UPF 50+ Clothing?

1. Maximum Protection Against UV Radiation

UV radiation from the sun is a leading cause of premature skin aging and skin cancer. Wearing clothing with a UPF 50+ rating helps reduce the risk of sunburn and skin damage.

2. Convenience and Comfort

Applying sunscreen regularly can be messy and time-consuming. With UPF 50+ clothing, you can simply throw on a shirt, hat, or pants, and be confident that you're protected. The lightweight, breathable fabrics keep you cool, so you stay comfortable while being safeguarded against harmful UV rays. Although, this doesn't mean you should stop wearing sunscreen.

3. Long-Lasting Protection

UPF-rated fabrics maintain their protective qualities over time, even after washing. Our clothing retains its UPF 50+ rating wash after wash, so you don’t have to worry about losing protection with every use.

4. Perfect for Active Lifestyles

Whether you're golfing, playing pickleball, tennis or lounging at the beach, UPF 50+ clothing is built to keep up with your active lifestyle. The fabrics are designed to be durable, flexible, and moisture-wicking, so you stay dry and protected, no matter how intense your activities get.

How Does UPF 50+ Clothing Work?

UPF clothing is specially engineered to absorb or block harmful UV rays before they can reach your skin. Our fabrics are tightly woven to ensure maximum protection although, still breathable. The denser the weave and the darker the color, the better the fabric can block UV rays. Our UPF 50+ clothes use cutting-edge technology to offer you the best in both comfort and protection.

Who Should Wear UPF 50+ Clothing?

Everyone! UV rays affect all skin types, and prolonged exposure can lead to serious skin issues, regardless of your skin color or tone. UPF 50+ clothing is especially beneficial for:

  • Active Outdoor Enthusiasts – If you’re spending time golfing, hiking, cycling, or swimming, you need reliable protection.
  • Families with Kids – Children have delicate skin, and they require extra care to avoid sunburn and long-term damage.
  • Anyone Concerned About Skin Health – If you’re proactive about protecting your skin, UPF 50+ clothing is a smart investment in your health.

Shop Our UPF 50+ Collection

We believe that sun protection should never compromise style or comfort. Browse our selection and discover how easy it is to protect your skin while looking great!