Our Story On CBC News

Spreading the Word About Sun Safety

At Enjoy the Vu, we believe in enjoying every moment under the sun — safely. That’s why we’re inspired by the story of Jake MacDonald, recently featured by CBC News. After a melanoma diagnosis and six surgeries, Jake realized sunscreen alone wasn’t enough. He turned his experience into action.

UPF (Ultraviolet Protection Factor) clothing offers reliable, all-day sun protection without constant reapplication. With UPF 50+ blocking 98% of harmful rays, it’s a simple and effective way to guard your skin while looking good.

Jake’s mission is close to our hearts at Enjoy the Vu — empowering people to live boldly outside without compromising on style or safety.