From Diagnosis to Design: The Story Behind Enjoy the Vu
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Golf has always been a game of patience, precision—and passion. For Jake MacDonald, it’s also been a game of purpose. What began as a love for golf became the spark for a mission-driven brand after a life-changing melanoma diagnosis in his early 20s.
Today, Enjoy the Vu isn’t just a name. It’s a reminder to soak in every moment on the course while protecting the skin you’re in.
A Wake-Up Call in the Sun
Like many Canadians, Jake didn’t think twice about the sun—especially on the golf course. But after being diagnosed with melanoma, his perspective changed entirely. The sun’s UV rays, often strongest during peak golf hours, posed a very real threat. Doctors stressed the importance of covering up and wearing proper protection.
But here’s the catch: Most long sleeve shirts made for golf were either too hot, too boxy, or flat-out boring. And that’s when inspiration struck.
A Different Kind of Polo
What if you didn’t have to sacrifice style for sun safety?
Jake set out to design long sleeve golf polos that felt cool, looked sharp, and offered real UPF 50+ protection. With help from fabric experts and third-party testing (AATCC 183, to be exact), Enjoy the Vu was born: a line of performance-ready golf apparel that blocks 98% of harmful UVA and UVB rays—without compromising comfort or design.
Every shirt is crafted with:
UPF 50+ Sun Protection
4-Way Stretch for mobility
Breathable, Lightweight Fabric that feels great, even on hot days
Bold or Laid-Back Designs that match your mood and style
It’s More Than Apparel—It’s Awareness
Enjoy the Vu exists not just to sell shirts, but to start conversations about sun safety. Each polo is a symbol of smarter, safer play—because no birdie or eagle is worth risking your health.
Whether you're hitting the back nine or just enjoying a walk outdoors, wearing proper sun protection is one of the smartest investments you can make.
So Why the Name?
“Enjoy the Vu” is a tribute to life’s best views—on and off the course. It’s a brand built on second chances, meaningful rounds, and moments that remind us why we love this game.
Join the movement.
Choose sun protection that performs.
Shop the latest styles at www.enjoythevu.com and Enjoy the Vu—safely.